MKT 421 Final Exam Guide (New)
$14.00

MKT 421 Final Exam Guide (New)

This Tutorial was purchased 6 times & rated A+ by student like you.

 

This Tutorial contains following Attachments

  • MKT 421 Final Exam Guide.docx

1.         Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:

           

Sales management communications.  

Integrated promotional marketing.    

Sales promotion communications.     

Integrated marketing communications.

2

When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):

           

pioneering ad.

pay-per-view. 

pay-per-click. 

copy thrust.

 

3

Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

           

Many wants are culturally learned.    

Family life cycles may be different.  

Economic wants do not influence purchases in many regions of the world. 

The purchase situations may be different.

 

4

Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:

           

Decoding.      

Encoding.       

Banners.         

Cookies.

 

3 Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

           

Many wants are culturally learned.    

Family life cycles may be different.  

Economic wants do not influence purchases in many regions of the world. 

The purchase situations may be different.

 

4 Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:

           

Decoding.      

Encoding.       

Banners.         

Cookies.

 

5 In which quadrant of the SWOT analysis tool does the following fit? A firm is in a fast-growing industry.

           

Opportunities 

Strengths        

Threats           

Weaknesses

 

6 The phrase "big data" refers to:

           

the top five firms in the marketing research industry.           

the massive amount of data being collected and processed by today's organizations.         

marketing research data taken from Internet sources.           

the use of marketing research in big marketing decisions.

 

7 Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective.

           

Status quo      

Target return  

Profit maximization

Sales-oriented

 

8 From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because:

           

The role of the automotive sales person is becoming obsolete.         

The market needs competitive rivals to auto dealerships.      

Auto manufacturers need to sell direct to consumers.           

The information they provide makes the exchange process between producers and consumers more efficient and effective.

 

9 According to the concept of social responsibility, a firm has a duty to:    

Conduct business in a way that is good for society as a whole, both now and for the future.         

Communicate regularly with the public.        

Place customer satisfaction above all other considerations.  

Place profit above all other considerations.

 

10 The main difference between the "marketing department era" and the "marketing company era" is:

           

Whether the whole company is customer-oriented.   

More emphasis on selling and advertising in the marketing department era.

Whether the president of the firm has a background in marketing.  

More emphasis on short-run planning in the marketing company era.

 

11 In the 1990s, DVDs replaced audiocassettes and floppy disks as the storage media of choice for music and computers. At which stage of the product life cycle is the DVD today?

           

Sales decline  

Market extinction       

Market immaturity     

Market introduction

 

12 The three basic sales tasks are:

           

Order-taking, missionary selling, and order-getting. 

Order-taking, order-managing, and order-getting.    

Order-closing, order-opening, and sales-promoting. 

Order-taking, supporting, and order-getting.

 

13 Clearwater Office Supply sells frequently purchased office supplies to businesses in a metropolitan area. It is a well-established company with a large share of the market. Its promotion should probably focus on:

           

Informing.      

Innovators.     

Reminding.    

Stimulating primary demand.

 

14 A producer might use a "pulling policy" rather than a "pushing policy" if: 

           

It is offering a very "high-tech" product to a small product-market. 

It has a very limited promotion budget.        

Its sales force has been very successful getting wholesalers and retailers to handle its product.      

Intermediaries are reluctant to handle a new product.

 

15 The main difference between a "marketing strategy" and a "marketing plan" is that:

           

A marketing plan includes several marketing strategies.       

A marketing strategy omits pricing plans.     

A marketing strategy provides more detail.   

Time-related details are included in a marketing plan.

 

16 In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of sellers?

           

Honesty          

Fairness          

Responsibility

Citizenship

 

17 A useful tool for organizing the competitor analysis is:

           

The competitive summary.     

A competitor matrix.  

Rivals chart.   

The oligopoly chart.

 

18 Which of the following is true of direct distribution?

           

It reduces a producer's need for working capital.      

Direct distribution always serves customer needs better and at a lower cost.           

It requires a significant investment in facilities.        

Most firms selling consumer products rely on direct distribution.

 

19 Compared with other approaches to business, the marketing concept is distinct in that it:

           

Creates a broad assortment of products.

Focuses on satisfying customers' needs.        

Focuses on sales.        

Produces new products and services.

 

20 David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to "…try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. He then provides an easy-to-remember toll-free telephone number that consumers can use to place orders. Regarding the AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to:

           

Hold interest. 

Arouse desire.

Obtain action.

Get attention.

 

21 The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a(n) _____.

           

Introductory price dealing     

Penetration price policy         

Temporary price cut policy    

Skimming price policy

 

22 Which of the following is a common cause of new product failures?

           

The managers worry too much about the competition.          

The product fails to offer the customer a unique benefit.     

The company delays putting the product on the market until it develops a complete marketing plan.         

The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-to-market" approach.

 

23 Behavioral targeting:

           

Tries to reach target customers who are actually interested in what the firm has to communicate.  

Allows advertisers to pay only when a customer clicks on the ad and links to the advertiser's website.     

Delivers ads to consumers based on previous websites the customer has visited.    

Tries to place ads on websites that are designed to appeal to the firm's target market.

 

24 TammiSoloft has itchy eyes and a stuffy nose, and suddenly becomes aware of many TV ads for allergy products that she never noticed before. This illustrates:

           

selective exposure.     

reinforced cognition.  

selective retention.     

selective perception.

 

25 When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this?

           

Qualifying      

Positioning     

Determining   

Clustering

 

26 The primary purpose of branding is:

           

To enhance package design.  

To identify a product.

To boost customer satisfaction.         

To prevent competitors from stealing product ideas.

 

27 When new product ideas are chosen based on ratings and comments from customers, this process is called ______.

           

Reaction engineering 

Idea engineering        

Crowdsourcing

Creative resourcing

 

28 Most firms in the business world set their prices using:

           

Demand-oriented price setting.         

Federal price guidelines.        

Cost-oriented price setting.    

Supply and demand analysis.

 

29 More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the U.S. What type of response behavior were these Apple followers demonstrating?

           

Routinized response   

Dissonance response  

Limited problem solving        

Low-involvement buying

 

30 The advantages of working with an intermediary usually increase when there is:

           

Excellent communication with customers.    

A greater number of customers.         

Little distance between customers.    

A smaller number of competing products.

 

Write a review

Order Id


Order Id will be kept Confidential
Your Name:


Your Review:
Rating:   A   B   C   D   F  

Enter the code in the box below:



Related Tutorials
$7.00

This Tutorial was purchased 9 times & rated A by student like you.

Resources: University Library, Internet Use the Marketing Plan Outline listed on the student website as a guide. Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following informa..
$7.00

This Tutorial was purchased 10 times & rated A+ by student like you.

Resources: University Library, Internet Select an organization with which you are familiar that conducts both domestic and global marketing. Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. ..
$3.00

This Tutorial was purchased 3 times & rated B+ by student like you.

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the large..
$3.00

This Tutorial was purchased 2 times & rated No rating by student like you.

Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads..
$7.00

This Tutorial was purchased 5 times & rated A by student like you.

Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper to include the following information: • Describe the attributes of your product or service in detail. • Describe the p..
$7.00

This Tutorial was purchased 7 times & rated A+ by student like you.

Resources: Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following: For each of the three major phases in the simulation, ..
$3.00

This Tutorial was purchased 1 times & rated No rating by student like you.

What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy? ..
$3.00

This Tutorial was purchased 2 times & rated B+ by student like you.

What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? ..
$7.00

This Tutorial was purchased 4 times & rated A by student like you.

Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following: • Identify the segmentation criteria that will affect your target market selection..
$7.00

This Tutorial was purchased 5 times & rated A+ by student like you.

Resources: University Library, Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing res..
$3.00

This Tutorial was purchased 1 times & rated No rating by student like you.

Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this..
$3.00

This Tutorial was purchased 3 times & rated B+ by student like you.

Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life ..
$7.00

This Tutorial was purchased 4 times & rated B+ by student like you.

Resources: University Library, Internet Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. Write a 1,..
$7.00

This Tutorial was purchased 5 times & rated A by student like you.

Resources: University Library, Internet Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements..
$3.00

This Tutorial was purchased 2 times & rated B+ by student like you.

What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in respon..
$3.00

This Tutorial was purchased 3 times & rated No rating by student like you.

What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? ..
$7.00

This Tutorial was purchased 5 times & rated A+ by student like you.

Resource: University Library Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational su..
$3.00

This Tutorial was purchased 2 times & rated No rating by student like you.

Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a..
$3.00

This Tutorial was purchased 2 times & rated B+ by student like you.

Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics?  How can your selected organization use..
$45.00

This Tutorial was purchased 7 times & rated A+ by student like you.

MKT 421 Final Exam Guide 1 MKT 421 Final Exam Guide 2 MKT 421 Final Exam Guide 3 MKT 421 Final Exam Guide 4 MKT 421 Final Exam Guide 5 MKT 421 Final Exam Guide 6 MKT 421 Final Exam Guide 7 MKT 421 Final Exam Guide 8 MKT 421 Final Exam Guide 9 MKT 421 Final Exam..
$7.00

This Tutorial was purchased 5 times & rated A by student like you.

1) According to the text, marketing means:         2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds    they will make, is:  -macro dilemma.  ..
$7.00

This Tutorial was purchased 4 times & rated A+ by student like you.

1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds  they will make, is:           2) Which of the following statements best describes the modern view of m..
$7.00

This Tutorial was purchased 3 times & rated A by student like you.

1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are  activities a firm should do as part of  2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors..
$7.00

This Tutorial was purchased 3 times & rated A by student like you.

1) According to the text, marketing means:  2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of  3) Which of the following statements best des..
$7.00

This Tutorial was purchased 4 times & rated A+ by student like you.

1) According to the text, marketing means:      2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds  they will make, is: 3) Which of the following statements best describes t..
$7.00

This Tutorial was purchased 4 times & rated A+ by student like you.

1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are  activities a firm should do as part of  2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors..
$7.00

This Tutorial was purchased 3 times & rated A by student like you.

1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are  activities a firm should do as part of  2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors wi..
$7.00

This Tutorial was purchased 4 times & rated A+ by student like you.

1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:  2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try t..
$7.00

This Tutorial was purchased 3 times & rated A+ by student like you.

1) According to the text, marketing means:  2) Which of the following statements best describes the modern view of marketing?  3) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are ac..
$7.00

This Tutorial was purchased 3 times & rated A by student like you.

1) Which of the following statements best describes the modern view of marketing?  2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of  3) For Tesla..
$8.00

This Tutorial was purchased 7 times & rated A+ by student like you.

This tutorial contains 2 different papers Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: Identify a brand about which you are passionate. Explain a minimum of three reasons..
$8.00

This Tutorial was purchased 17 times & rated A+ by student like you.

This Tutorial contains 2 Different PPT   Select a company currently experiencing marketing changes. Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide)&..
$8.00

This Tutorial was purchased 5 times & rated A+ by student like you.

This Tutorial contains 2 Different Papers Write a 750- to 1000-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies you want to work for, and an explanation a..
$8.00

This Tutorial was purchased 10 times & rated A+ by student like you.

This tutorial contains 2 different papers Review "perceptual mapping" located on the Week 2 ERR page.   Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.   Select an industry with many competitors.   Select two key variables ..
$8.00

This Tutorial was purchased 13 times & rated A+ by student like you.

This tutorial contains 2 different papers Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.   Obtain your in..
$8.00

This Tutorial was purchased 13 times & rated A+ by student like you.

This Tutorial contains 2 Different Papers Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: A description of blue ocean s..
$8.00

This Tutorial was purchased 11 times & rated A+ by student like you.

This tutorial contains 2 different papers Use the product and organization you identified in your Week 3 Strategy and Positioning Paper.   Write a 1,500- to 2,000- word paper that includes: A detailed description of the features of your product or service including how it..
$14.00

This Tutorial was purchased 6 times & rated A+ by student like you.

1.         Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:             Sales management communications.   Integrated promotional m..
$8.00

This Tutorial was purchased 29 times & rated A by student like you.

This tutorial contains two sets of Paper and Presentation Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.   Write a 6,000- to 7,000-word paper that integrates your previous Learning..
$8.00

This Tutorial was purchased 20 times & rated No rating by student like you.

This tutorial contains two sets of Paper Select an industry.   Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each. ..
$70.00

This Tutorial was purchased 7 times & rated A by student like you.

This Tutorial contains 2 Different Sets of  Papers for all Assignments   MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) MKT 421 Week 1&nbs..
mkt421 © 2017 All Rights Reserved.Powered by:Webzindagi